About Ten To One

Ten To One was founded and launched in 2019 by Marc Farrell, born in Trinidad and raised in the Caribbean. Farell was Starbucks’ youngest Vice President, but has been a passionate advocate of both rum and Caribbean culture. “We wanted to create a contemporary and elevated blend, designed to challenge expectations and reinvigorate the way people taste, experience and talk about rum,” says Farrell. “The inspiration for creating blends comes from our desire to tell a story that reflects the different cultures, communities and perspectives celebrated by Ten To One.”

Named after a phrase by Trinidad and Tobago’s first Prime Minister, “Ten To One” is about sticking together and overcoming great odds. The brand’s goal stretches beyond simply bringing ultra-premium Caribbean rum to the US and global market, “broadening and challenging the current perception around rum and the occasions for which it might be considered the spirit of choice for today’s consumer,” says Farrell.